The Next Decade in Advertising

As technology advances, so do the modes of communication that we use in our daily lives. The rapid technological advancement over the last 2 decades has been a catalyst for a major shift in the ways we advertise our businesses today and also the major players we see in the advertising industry. While traditional advertising channels like print media and …

Budgets Are Moving To The Campaign Level

An interesting change on the Facebook Ads platform this month. It might seem like a minor change to have the option to move the budgeting from Ad Set level to Campaign level but we think this could be great. It means we can really easily split test Audiences and let Facebook Optimise the delivery. Something we know their algorithm is …