Sending out generic emails to your customers and clients these days just isn’t enough.
Consumers want to feel connected to the brands and businesses they buy from. Businesses need to engage their customers in the channels they want to hear from them in – not just their inboxes.
In order to work to develop strong long-term relationships with customers, you need to understand their needs and interests, how and when they want to hear from you, and where they’re at in their buying journey.
Basic email marketing and basic marketing automation can’t do this. Customer experience automation (CXA) can.
What’s new?
CXA for marketing is a complete set of marketing tools that help businesses orchestrate connected customer experiences across channels like web, social, email, chat, and text.
You can now:
- Create high-converting, interactive landing pages in minutes using a page builder
- Personalise any web page using data stored using a tags systems based on users activity
- Automatically trigger push notifications and SMS messages based on any action taken during the customer journey via platforms such as Twilio
- Automatically trigger Slack notifications based on customer behaviour (like when a customer subscribes to email, creates a support ticket, or writes a review)
Web
New features make it easier than ever before to build relevant experiences right into the fabric of your website and landing pages.
Pages in ActiveCampaign is the first landing page tool combined with world-class customer experience automation. Spin up high-converting landing pages quickly, with simple setup and easy-to-customise templates.
Pages is currently in beta, and available to all current ActiveCampaign customers.
Web personalisation lets you use what you know about your customers’ preferences, interests, behaviour, and more, to show each visitor the content they want to see when they visit your website.
Web Personalisation is currently in beta, and available to current Active Campaign customers on a Professional or Enterprise plan.
Extend a personal touch to your website with conversational marketing.
Subscription forms let you capture leads and collect contact information, then trigger immediate follow-up action.
Leverage powerful, personalisation and segmentation to put the right emails in front of the right people -whether sending personalised one-to-one emails, or leveraging full email marketing capabilities to send email newsletters and create targeted campaigns.
Social
Integrate Facebook and Twitter with Active Campaign to extend your messaging to contacts who want to hear from you in those channels. The Facebook Custom Audiences integration lets you automatically add leads to custom audiences, and target them based on almost any behaviour – all from directly within ActiveCampaign.
SMS
Use SMS in a completely new way, leveraging engagement data from other channels to trigger a text message that surveys customers after a phone call, or asks for a review post-purchase.
Your customers expect personalised, relevant experiences wherever they are. To do this effectively, you need a complete view of every customer’s journey.
Unfortunately, many solutions on the market don’t do this well. Legacy email marketing and marketing automation solutions keep marketers siloed, with visibility into only part of the customer journey. This is why the all-in-one approach exists. But it offers limited flexibility, and often restricts personalisation and automation to a small feature set.
No more dealing with clunky, disconnected channels that don’t communicate. The ActiveCampaign platform, with CXA at its core, pulls all your tools together with world-class automation, segmentation, personalisation, and orchestration. So you can set up great multi-channel marketing programs, and automatically pivot your message based on whether a customer is pre-purchase, mid-purchase, or post-purchase.
Future Marketing Global Limited have been ActiveCampaign partners for around 5 years now. If you need help and support with your marketing channels please visit our website www.future-marketing.co.uk to find out more on how we can help you.
