In recent years, many digital marketers have noticed a decline in the effectiveness of traditional search engine optimization (SEO) and search engine marketing (SEM) strategies. This decline can be attributed to several factors, including changes in search engine algorithms and the rise of alternative marketing channels such as social media and influencer marketing.
To keep up with these changes, businesses need to adapt their SEO/SEM strategies and focus on new tactics that are more effective in today’s digital landscape. Here are some tips on how to fix the decline of SEO/SEM:
1. Focus on quality content
One of the most important factors in modern SEO is high-quality content. Search engines like Google prioritize websites that offer valuable, informative, and engaging content to their users. Therefore, businesses need to invest in creating content that is optimized for specific keywords and topics while also providing real value to their audience.
2. Utilise social media
Social media is an incredibly powerful tool for reaching new audiences and driving traffic to your website. By building a strong following on platforms like Facebook, Twitter, and Instagram, you can attract new visitors to your site and build brand awareness. Additionally, social media can be used to promote your content, engage with your audience, and build relationships with other influencers in your industry.
3. Optimise for voice search
As more and more people use voice assistants like Alexa, Siri, and Google Assistant, optimizing for voice search is becoming increasingly important. Voice search tends to produce different results than traditional search, so businesses need to optimize their content and website structure accordingly. This includes using natural language in your content, optimizing for long-tail keywords, and ensuring your website is easy to navigate and mobile-friendly.
4. Embrace video marketing
Video marketing is another highly effective channel for reaching new audiences and driving traffic to your website. By creating engaging, informative, and entertaining videos, businesses can capture the attention of their audience and build trust and authority in their industry. Additionally, videos are highly shareable, which can help increase your brand’s reach and visibility.
In conclusion, the decline of SEO/SEM is a real concern for businesses that rely on digital marketing to generate traffic and leads. However, by adapting your strategies and focusing on new tactics such as quality content, social media, voice search, and video marketing, you can stay ahead of the curve and continue to grow your business online.
If you need help with SEO/SEM, here at Future Marketing we have an unending amount of experience in Search Engine Optimistation. Contact us today at info@future-marketing.co.uk and let us know your ideas and goals so we can help.
