24hr Networking event attracts 500 Million people
Here is a thought for you. Imagine going to a networking event where there were 500 million people in the room. Now imagine that you could clearly see their names, what each of them does for a living, what their skills are, the past achievements, the results they get on a daily basis for their clients and lots more personal and professional details about them.
Do you think you would be able to make a few contacts, do you think you would be able to position yourself favourably in the minds of the people you can serve best. Do you think you would be able to develop relationships and make some sales?
Welcome to LinkedIn. The most powerful networking event ever established. It runs 24hrs a day, you don’t have to travel anywhere to get into it and everyone you could possible need to grow your business and achieve the level of success you desire is sitting there right at your fingertips.
So where do you begin?
It all starts with your personal brand and writing it in a way that appeals to the people you want to attract.
Here are 6 powerful strategies for writing your LinkedIn profile that will position you as a passionate person of influence with vision and great self-awareness. More importantly, someone who gets results for other people and has a positive impact on the world around them.
- Profile Picture.
They say a picture says a 1000 words and it is no different with your profile picture on LinkedIn. LinkedIn in a professional network so keep it professional and leave the Selfies for Facebook. Make sure your profile has a clear professional headshot, which has a clear friendly expressional that projects a feeling of openness.
- You LinkedIn profile headline.
The truth is, especially in the business world that nobody really cares about you or each other, at least not deeply. What everyone is interested in is the “WIIFM” principle, which means “What’s in it for me” That’s not right or wrong nor is it selfish. Its just the way it is and so rather than telling people what you do in your profile headline, tell people what result you can help them achieve.
- Past history, experience and results.
Consistency is key here along with the ability to show continuous growth and improvement. By doing so you project yourself as someone who is grounded, confident and knows who they are and what they want to achieve in life. When you are filling in your past experience always keep in mind the “WIIFM” principles. Talk as much as possible about the results you have got for other people and the positive effect you have on the world around you.
- Make your Bio engaging and attractive.
The secret here is to adopt the principle of people are attracted to people who have vision and are passionate about what they do. Passion sells like no other emotion. So spend some time getting clear on who you are, why you do what you do and the positive impact you wish to have on others and the world around you.
- Choose appropriate keywords.
Get really clear on the types of people you want to attract to your profile and think about what keywords they are using when searching on LinkedIn. For example if you are a success coach and you want to attract people who want to achieve more. Use keywords that describe both their challenges and their desires. The thing to remember here is that people are searching for what they want but they will not buy from you until they know you understand what their challenges are.
When it comes to recommendations, there is one simple formula to remember. All testimonials should describe the journey the individual went on. That means they should describe their situation before meeting you, their situation after meeting you and what the journey with you was like between those two points.
There you have it. 6 powerful strategies for creating a LinkedIn profile that positions you as a passionate person of influence with vision and great self-awareness. More importantly someone who gets results for other people and has a positive impact on the world around them.
Have fun &
Create your Future
For more information on how LinkedIn can help you attract and engage with your perfect clients contact Matt@future-marketing.co.uk