As a B2B marketer, you might feel uncertain about using Facebook advertising to promote your business. After all, Facebook is a platform that’s mostly associated with consumer-oriented marketing. But don’t let that discourage you from exploring the possibilities of Facebook advertising for B2B promotion. With more than two billion active users worldwide, Facebook offers a significant market for B2B businesses …
If you strive to succeed in the fiercely competitive world of digital content marketing then it’s vital to embrace the importance and unrivalled potential of video. There’s no hiding from the fact that video has become a staple in the lives of users across the globe. It’s inevitably a channel that’s standing head and shoulders above the others in terms …
How well do you know your brand? Is it merely a logo or does it convey your story, values and passions? Does it tell your customers why you are the company they NEED to work with?
As technology advances, so do the modes of communication that we use in our daily lives. The rapid technological advancement over the last 2 decades has been a catalyst for a major shift in the ways we advertise our businesses today and also the major players we see in the advertising industry. While traditional advertising channels like print media and …