Most small businesses know they should be doing more with AI. The harder question isn’t whether to automate — it’s where to start. With dozens of tools and endless use cases to choose from, it’s easy to get overwhelmed and do nothing. So let’s make it simple. Here are five marketing tasks that are proven, practical, and ready to automate …
What is marketing automation? Marketing automation is an exciting new set of tools that can be used to drive incredible results in your business on an automated basis. Whilst the tools have actually been around for some time, only the biggest blue-chip organisations have had access to these tools to make full use of them. Only in recent years have …
20 years ago, merely knowing a brand’s name was enough to convince you to buy from them. Today, in our consumer-driven world, this is no longer the case. Simply promoting your brand won’t cut it; you need to build trust within your relationships. With hundreds of businesses competing for customer attention in the same spaces, how do you cut through …
An email funnel is a highly effective marketing tool when it comes to generating sales. But as simple as it sounds, there are some very basic questions that you need to ask yourself before you opt for a funnel strategy.Questions such as; What number of emails needs to be sent out? What should be the content of these emails? Should …
How well do you know your brand? Is it merely a logo or does it convey your story, values and passions? Does it tell your customers why you are the company they NEED to work with?
What is marketing automation? Marketing automation is an exciting new set of tools that can be used to drive incredible results in your business on an automated basis. Whilst the tools have actually been around for some time, only the biggest blue-chip organisations have had access to these tools to make full use of them. Only in recent years have …
Use data & machine learning to make informed decisions: Every time you engage with a customer/ consumer as a business, you are gathering data through that interaction. This data can be in the form of an email address, phone number, buying preference etc. This data is precious for businesses and machine learning can help you use this data in order …
Quality over quantity remains important, like all other online content when we talk about copy of an opt-in email. The following are a variety of opt-in email examples and how you can benefit from those: I will show you how it’s done! Example – Are you utilising your full blogging potential? Take the quiz to find out. Quiz Time- 3 …
An email funnel is a highly effective marketing tool when it comes to generating sales. But as simple as it sounds, there are some very basic questions that you need to ask yourself before you opt for a funnel strategy.Questions such as; • What number of emails needs to be sent out? • What should be the content of these …
An interesting change on the Facebook Ads platform this month. It might seem like a minor change to have the option to move the budgeting from Ad Set level to Campaign level but we think this could be great. It means we can really easily split test Audiences and let Facebook Optimise the delivery. Something we know their algorithm is …
