An interesting change on the Facebook Ads platform this month. It might seem like a minor change to have the option to move the budgeting from Ad Set level to Campaign level but we think this could be great. It means we can really easily split test Audiences and let Facebook Optimise the delivery. Something we know their algorithm is …
We love Facebook ads. This is our favourite platform. They’re cheap and targeted, the ad platforms technology is leaps ahead of the other platforms. We’re finding now many businesses are waking up to the fact Facebook ads exist and they’re working for many businesses. Yet they don’t know how to use them. A typical marketing funnel will use a conversion …
