How well do you know your brand? Is it merely a logo or does it convey your story, values and passions? Does it tell your customers why you are the company they NEED to work with?
The Next Decade in Advertising
As technology advances, so do the modes of communication that we use in our daily lives. The rapid technological advancement over the last 2 decades has been a catalyst for a major shift in the ways we advertise our businesses today and also the major players we see in the advertising industry. While traditional advertising channels like print media and …
WEB 3.0 –The Changing Technological and Communication Landscape
A revolution is coming… again… in the form of Web 3.0. So what is this all about and what do you it mean for me I hear you ask. Well, the line dividing the digital and physical world is rapidly diminishing. As a result, us ‘humans’ will very soon be interacting with more dynamic, meaningful and rich data. Previously, people …
Budgets Are Moving To The Campaign Level
An interesting change on the Facebook Ads platform this month. It might seem like a minor change to have the option to move the budgeting from Ad Set level to Campaign level but we think this could be great. It means we can really easily split test Audiences and let Facebook Optimise the delivery. Something we know their algorithm is …
The Disruption of Advertising
Here’s a thought for you. How is your advertising going to change when Artificial Intelligence is making the buying decisions for your customers? If that statement has made your head spin then you’re not alone. Let me share with you how the future of advertising is going to look so you can start to think about how it will affect …
Attract and Deliver – 12th June
Our next event is coming up on 12th June. Click here for our event page for more details.
3 Ways GDPR will impact your Facebook Ads
If you use Facebook ads, you’ll have already started to notice the dreaded warning triangle on some of the categories you’re currently using, which will no longer be available after 24th May, what other impacts will GDPR have on your advertising. 1. The impact on the Facebook Pixel In the FB guidelines it lists; ‘a Facebook advertiser …
Interesting to see Epson getting into the AR market
With AR devices coming down in price and looking more stylish, it’s not going to be long before we see AR hitting the mainstream. Industry specialists down at the VR World exhibition that I went to a couple of weeks ago are convinced that AR will become mainstream way before VR. They are saying that in some respects it already …
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Personalised Marketing is just getting clever
We all know where we’re heading with Personalisation don’t we? You must of watched Minority Report from 2002? In case you don’t remember, he’s a quick recap. It could well be fairly close to reality, once using Augmented Reality devices catch on. Where are we right now though? Facebook currently has Personalisation features that not only target users via remarketing …
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