If voice search optimisation isn’t part of your SEO strategy, it’s time to fix that. Here are six tactics to optimise for voice search today and beyond. Understand Your Type of Customer & Device Behaviour Just as voice search algorithms use data and location to understand our searches, marketers have to dig deeper to understand consumers and their behaviour. …
How to optimise for voice search
If voice search optimisation isn’t part of your SEO strategy, it’s time to fix that. Here are six tactics to optimise for voice search today and beyond. Understand Your Type of Customer & Device Behaviour Just as voice search algorithms use data and location to understand our searches, marketers have to dig deeper to understand consumers and their behaviour. …
Super niching – for 21st century small businesses
One of the most interesting areas of modern marketing that is often overlooked is the concept of super niching. This is something I use regularly and it’s one of the key tools that we often use at Future Marketing to deliver hyper targeted marketing or to discover new business or product ideas. Traditional niching Traditional niching is a strategy they …


