How well do you know your brand? Is it merely a logo or does it convey your story, values and passions? Does it tell your customers why you are the company they NEED to work with?
Personalise your marketing across all your marketing channels
Sending out generic emails to your customers and clients these days just isn’t enough. Consumers want to feel connected to the brands and businesses they buy from. Businesses need to engage their customers in the channels they want to hear from them in – not just their inboxes. In order to work to develop strong long-term relationships with customers, you …
How to Improve Your Email Deliverability
Have you ever wondered why your beautiful, inspired emails that took you time to write don’t seem to get any traction? It may not be a problem with the emails themselves. Your domain reputation has a huge impact on your email deliverability. In this blog I will talk about a few different domain reputations for you to think about: How …
AI Based Marketing Automation
Use data & machine learning to make informed decisions: Every time you engage with a customer/ consumer as a business, you are gathering data through that interaction. This data can be in the form of an email address, phone number, buying preference etc. This data is precious for businesses and machine learning can help you use this data in order …
Let Us Introduce You to Marketing Automation
With the development in software technology, advanced technology that was considered rare and exclusive a few years earlier is becoming more and more available to the masses in affordable costs. Marketing automation falls into this category. Marketing automation is a set of tools that help makes the marketing process much more accurate, efficient and results oriented using automation technology.Since marketing …
5 Engaging ideas for opt-in emails
Quality over quantity remains important, like all other online content when we talk about copy of an opt-in email. The following are a variety of opt-in email examples and how you can benefit from those: I will show you how it’s done! Example – Are you utilising your full blogging potential? Take the quiz to find out. Quiz Time- 3 …