If voice search optimisation isn’t part of your SEO strategy, it’s time to fix that. Here are six tactics to optimise for voice search today and beyond. Understand Your Type of Customer & Device Behaviour Just as voice search algorithms use data and location to understand our searches, marketers have to dig deeper to understand consumers and their behaviour. …
20 years ago, merely knowing a brand’s name was enough to convince you to buy from them. Today, in our consumer-driven world, this is no longer the case. Simply promoting your brand won’t cut it; you need to build trust within your relationships. With hundreds of businesses competing for customer attention in the same spaces, how do you cut through …
An email funnel is a highly effective marketing tool when it comes to generating sales. But as simple as it sounds, there are some very basic questions that you need to ask yourself before you opt for a funnel strategy.Questions such as; What number of emails needs to be sent out? What should be the content of these emails? Should …
Whilst working on the marketing for your business, you’ve probably come across the term ‘Avatar’ or ‘Customer Avatar’. Are you
scratching your head, wondering what this other task on your to-do list is and whether it’s even relevant?
Well, it is. And it could be key to defining your target audience and focusing your brand message, therefore hitting the right market and generating healthy sales.
You’ve got to have been living in a cave if you’ve not heard in recent years about the expected impact of AI (Artificial Intelligence) on our existence on this planet.
If voice search optimisation isn’t part of your SEO strategy, it’s time to fix that. Here are six tactics to optimise for voice search today and beyond. Understand Your Type of Customer & Device Behaviour Just as voice search algorithms use data and location to understand our searches, marketers have to dig deeper to understand consumers and their behaviour. …
One of the most interesting areas of modern marketing that is often overlooked is the concept of super niching. This is something I use regularly and it’s one of the key tools that we often use at Future Marketing to deliver hyper targeted marketing or to discover new business or product ideas. Traditional niching Traditional niching is a strategy they …
Sending out generic emails to your customers and clients these days just isn’t enough. Consumers want to feel connected to the brands and businesses they buy from. Businesses need to engage their customers in the channels they want to hear from them in – not just their inboxes. In order to work to develop strong long-term relationships with customers, you …
Have you ever wondered why your beautiful, inspired emails that took you time to write don’t seem to get any traction? It may not be a problem with the emails themselves. Your domain reputation has a huge impact on your email deliverability. In this blog I will talk about a few different domain reputations for you to think about: How …
You can now connect Facebook and Marketing Automation Systems / CRM Systems such as ActiveCampaign very easily and quickly. Don’t worry you do not need any programming experience to do this. These are very simple integrations that can boost your online marketing campaigns and help you utilise extended data. Two of the most popular and fruitful ways of connecting these …
