In recent years, many digital marketers have noticed a decline in the effectiveness of traditional search engine optimization (SEO) and search engine marketing (SEM) strategies. This decline can be attributed to several factors, including changes in search engine algorithms and the rise of alternative marketing channels such as social media and influencer marketing. To keep up with these changes, …
How well do you know your brand? Is it merely a logo or does it convey your story, values and passions? Does it tell your customers why you are the company they NEED to work with?
An effective lead score model helps you target your most likely prospects and saves time and effort. A lead score helps you categorise your prospects according to their behaviour and characteristics. A lead score can be used: To target low scoring leads that need more attention and interaction. Some prospects may require a more rigorous campaign to eventually become a …
Thought leadership is the new hot trend sweeping the world of marketing. But, as the name suggests, everyone cannot/doesn’t need to practice thought leadership. The simplest way to define a thought leader would be; “A person whose views on a subject are taken to be authoritative and influential.”This might sound like a fun concept; however, thought leadership requires an incredible …
Is your business on Instagram? Up until the recent upgrade on Instagram, if you wanted to sell your products you could use sponsored content with a link to your website from where users could buy your products. However, Instagram has recently introduced a shopping feature for business profiles. This feature lets the users buy directly from Instagram, creating ease, convenience …
