An effective lead score model helps you target your most likely prospects and saves time and effort. A lead score helps you categorise your prospects according to their behaviour and characteristics. A lead score can be used: To target low scoring leads that need more attention and interaction. Some prospects may require a more rigorous campaign to eventually become a …
Thought leadership is the new hot trend sweeping the world of marketing. But, as the name suggests, everyone cannot/doesn’t need to practice thought leadership. The simplest way to define a thought leader would be; “A person whose views on a subject are taken to be authoritative and influential.”This might sound like a fun concept; however, thought leadership requires an incredible …
