What is marketing automation? Marketing automation is an exciting new set of tools that can be used to drive incredible results in your business on an automated basis. Whilst the tools have actually been around for some time, only the biggest blue-chip organisations have had access to these tools to make full use of them. Only in recent years have …
What is marketing automation? Marketing automation is an exciting new set of tools that can be used to drive incredible results in your business on an automated basis. Whilst the tools have actually been around for some time, only the biggest blue-chip organisations have had access to these tools to make full use of them. Only in recent years have …
Use data & machine learning to make informed decisions: Every time you engage with a customer/ consumer as a business, you are gathering data through that interaction. This data can be in the form of an email address, phone number, buying preference etc. This data is precious for businesses and machine learning can help you use this data in order …
Here’s a thought for you. How is your advertising going to change when Artificial Intelligence is making the buying decisions for your customers? If that statement has made your head spin then you’re not alone. Let me share with you how the future of advertising is going to look so you can start to think about how it will affect …
If you’re using ActiveCampaign for your Marketing Automation and CRM as we do then this is great news and something we’ve been waiting for for some time. As an ActiveCampaign Partner, we’ve been pushing for this development as we know just how powerful this part of the system can be and with this enhancement it unlocks even more potential. Custom …
Here is a thought for you. Imagine going to a networking event where there were 500 million people in the room. Now imagine that you could clearly see their names, what each of them does for a living, what their skills are, the past achievements, the results they get on a daily basis for their clients and lots more personal …
Our next event is coming up on 12th June. Click here for our event page for more details.
If you use Facebook ads, you’ll have already started to notice the dreaded warning triangle on some of the categories you’re currently using, which will no longer be available after 24th May, what other impacts will GDPR have on your advertising. 1. The impact on the Facebook Pixel In the FB guidelines it lists; ‘a Facebook advertiser …
It’s no news that women (and many men these days) love makeup! And usually will venture down to the nearest cosmetic counter when selecting a new brand or shade. This could be a thing of the past with new technology. Smashbox Cosmetics, one of the leading cosmetics companies partnered with ModiFace in creating the Makeup iOS app that allows people …
We all know where we’re heading with Personalisation don’t we? You must of watched Minority Report from 2002? In case you don’t remember, he’s a quick recap. It could well be fairly close to reality, once using Augmented Reality devices catch on. Where are we right now though? Facebook currently has Personalisation features that not only target users via remarketing …
