This may seem obvious, but it’s important: your business is only as strong as its customer relationships.
Do you want your business to perform better? The answer could lie with your customers and how your organisation relates to them.
Understanding your customer’s habits, their likes, their interests, are all factors when it comes to building a strong customer relationship. Equally, understanding how your customer has interacted with your business in the past is crucial. This leads to a better experience and higher customer satisfaction, which leads to bigger profit.
It sounds like a full-time job. You could delegate to your sales team, marketing staff, or even hire a full-time Customer Relationship Manager. However, you could turn to marketing technology to handle your customer’s data, actions, and qualities.
Automation tools like ActiveCampaign manage routine communication with prospective and regular customers. Their integration with Calendly (and the recent updates) means your customer’s history with your business is stored in one easily accessible place.
The Importance of Building Customer Relationships
Today’s customers are constantly evaluating the relationship they have with the brands in their lives. If you can consistently impress your customers with a caring, personalised service, you can dramatically increase their lifetime value.
Here are three benefits we believe come from building strong customer relationships:
1. Reduce churn
Although obtaining new customers is exciting, customer acquisition is expensive. And if you don’t have a retention strategy, it’s also wasteful.
Your current customers will be interested in new products and therefore more likely to spend than a new prospect. Focusing on your current customer base can increase your profits anywhere from 25% to 95%.
2. Boost customer lifetime value
Customer Lifetime Value (CLV) is the total revenue a business can expect from a customer over the course of the business relationship. Your CLV can be improved through customer satisfaction and retention.
Satisfied customers have a healthy relationship with your business, and they are more likely to make continued (and sometimes larger) purchases throughout the CLV.
3. Develops brand cheerleaders
Otherwise known as brand advocacy.
Happy customers will organically support your business, make referrals, and talk about your brand to everyone they know. You can’t beat word-of-mouth marketing!
Studies have found that 92% of customers trust word-of-mouth recommendations, while 82% of consumers proactively seek recommendations from their peers.
Why the Calendly Integration with ActiveCampaign is Useful
How can marketing technologies (such as automation tools) help build a strong customer relationship?
Well, the more you know about your customer interactions and how they develop and change over time, the better experience you can provide.
ActiveCampaign is a comprehensive automation tool, and its integration with Calendly, has been upgraded. Now there is new data to collect, more meeting insights to explore, and powerful automation triggers to help you act on your customer meeting data.
Calendly alone makes scheduling easy. The Calendly platform helps you schedule meetings effortlessly yet professionally, with no need for back-and-forth emails.
The meeting scheduling software integration with ActiveCampaign means you can:
- Automate meeting tasks for each customer
- Easily update information and notes
- See the entire history of meetings your customers have with your business
- Kick off automations when meetings are created or updated
- Use meeting details to personalise emails
ActiveCampaign minimises the risk of key details about your customers slipping past you. It’s a powerful tool in helping you connect with your customers completely, by understanding all the ways they interact with your business.
ActiveCampaign’s customer experience automation (CXA) capabilities (not to mention it’s integration over 860 apps) helps keep track of all customer interactions and details over time.
We can help!
Building strong customer relationships can seem overwhelming. There’s a lot of pressure to sustain these relationships as they’re a crucial building block in your business’s journey.
At Future Marketing we’re experts in utilising the right marketing technologies for each client we work alongside. If you think automation tools like ActiveCampaign could bring a benefit to your business (it can bring multiple benefits!) then get in touch and we can talk you through the best stress-free ways of strengthening your customer relationships.
Let the technology do the hard work. Contact us at info@future-marketing.co.uk and we’ll guide you in the right direction.
