If you want to gain an edge over your competitors, you need to engage in successful marketing.
You can start by analysing the latest marketing trends. This task will help you prepare for the future and gives you a good chance at building a fruitful business.
One trend that is taking the world by storm is live video streaming.
Take 5 minutes to understand the basics of live video streaming, how you can apply the concept to your business, improve customer engagement, and acquire more customers.
Live video streaming is dynamic, authentic, and engaging. Plus, you don’t need any special equipment to broadcast your message live.
What is live video streaming?
Live video streaming is one of the top marketing trends for 2021. It predominantly rules over social media platforms.
Instead of using social media for posting pictures and videos, you now can stream live content. Unlike pre-recorded videos that can be cut and edited, live streaming is live and uncensored.
Live, public streams might be watched by hundreds or thousands of people. When live, viewers can comment and interact live by posting messages that appear on the live stream chat. They can also share emojis and send GIFs which all appear on the screen.
In the past few years, it has risen dramatically, and it needs to be a priority way of interacting with your customers.
Studies suggest 80% of consumers prefer watching a live video as opposed to reading a blog (not this one hopefully!).
The most popular live video platforms include:
- Facebook live
- YouTube live
- Instagram live
- Periscope
Live video streaming gives you the change to interact with your audience directly. You can get feedback from customers in real time.
Once you’ve stopped streaming you can save the video and repurpose the content in the future.
What are the benefits of live video streaming?
There are many benefits of live video streaming. Firstly, making your in-person events available for remote attendance is a great way to widen your business’ reach.
Consumers like it when businesses use live videos because it gives them a chance to interact with their audience directly. This gives them the ability to communicate and get feedback from consumers in real time. You can save those videos and repurpose the content in the future so your videos can be viewed forever.
Social media live video streaming turns a video from a broadcast into a conversation. Users share comments and likes that you can respond to in real time. This builds trust and engagement, making users want to come back to you again.
Live video streaming lets you create an intimate connection because live broadcasting is a vulnerable thing to do. It’s not always polished and things don’t always go according to plan. But this authentic approach is exactly what viewers love. It’s a chance to see you and your brand on a personal level.
Most importantly, your post won’t get held up by an algorithm. All the big social platforms prioritise live content in their newsfeeds. Facebook live videos get six times more interactions than pre-recorded ones.
Time to go live!
As your business grows and you delve deeper into the marketing world, you will want to consider live video streaming.
This can feel overwhelming especially as you try to decide which social platform to stream your content on.
The answer to the above is simple. You should stream wherever your audience (or future audience) is viewing their content. Understand your demographic and their habits, and you’ll reap all the benefits of live video streaming.
If you need any help with content ideas, social media know-how, or understanding your audience, contact Future Marketing at info@future-marketing.co.uk
