The Augmented Reality (AR) market is rapidly expanding, impacting on almost every aspect of our lives. The use of laptops and tablets are on a path to be gradually reduced and we are seeing the growth of VR, AR and IoT (The Internet of Things). The virtual space is changing our lifestyles and interactions. It is transforming the ways we socialise, educate, interact, work and do business. Almost every aspect of our lives will soon be aided by artificial intelligence. With increasing connection speeds and technological leaps, augmented reality will soon be making an impact on every industry.
Approximately 2000 AR apps are functioning on over 1.4 billion Apple devices. Tech companies are making huge investments in AR/VR wearable, enabling a market of 2 billion by next year. According to a prediction by the International Data Corporation, the demand for AR gears will catapult by 141 percent each year reaching 32 million devices by 2023. Soon AR will serve as an instructor modified according to your child’s learning patterns. Virtual hospitals and clinics will be able to provide healthcare to remote areas. The users will get more control over the data they interface with.
One industry that AR is going to change massively is the advertising industry. The technology is gradually penetrating the customer products space.
Online Shopping Experience
Ikea and Home Centre have already developed virtual reality apps where you can place an item of furniture virtually in your home. By the year 2030, almost every store will be AI-driven. When you walk into a store, every mannequin will be wearing digital outfits designed according to your needs and preferences. Your buying behaviour, purchase history, current wardrobe, recent likes and dislikes; all these factors will affect your virtual designs. You won’t need to hunt down the racks or try out items for the perfect fit. The AI will automatically display products adjusted to your measurements, sizes and your wardrobe.
An app Google Lens is already available on android phones that allow customers to scan QR codes and items through their cameras. Within this app, the Google Lens’s Style Match feature helps users to find products online and on e-stores similar to the ones they are viewing in-store.
Advertising and AR
The mobile AR features are taking over the ads as well. For instance, this year’s season of “Stranger Things” used AR to reach out to its fans. The users could scan the page with the Google Lens App on their smartphones and experience a real-life Star court Mall.
The future of grocery shopping is AI-driven entirely. While you walk through the aisles – deals, discounts and sales will start appearing on your AI gears. This way you can even find the same product from another brand at a much cheaper price than the one you might be looking at. For example, if you’re admiring an expensive leather handbag, your gadget will display a cheaper but similar version of another handbag from a different distributor. The VR gears will constantly suggest the best possible options. Similarly while driving by a certain location, for instance, a park; your AR will suggest an upcoming event, along with the deals available on tickets. The gear suggestions aren’t only intended for you but also for the people you interact with. If you fear you’ll be bombarded with constant ads and deals, there will be a toggle option to turn it off. However, the ad suggestions only appear when most relevant to your location.
The traditional advertising that targeted people on a certain location using billboards is now taking a digital shape, AR is now attracting customers on the go. So are you ready to step into the world of augmented reality advertising? If you think you need to turn your marketing game up a notch email us at info@www.future-marketing.co.uk or call us on 01572 492190.
