We’re sure you’ve heard of TikTok, but have you checked it out? Have you spent time navigating the platform? Do you understand what it is? Do you realise it might be a great social media app to help you reach a brand-new audience and send traffic to your website?
TikTok is a video streaming app and considered one of the most entertaining social media platforms around.
With 1.2 billion average monthly active international users in 2021, this is an audience your brand can’t afford to miss.
The average age of TikTok users is between 16 and 24 (around 60% of people fall in this age bracket), so this audience pool can help you stay on top of current trends.
Should I run ads on TikTok?
Social media ads are necessary for growing a business in today’s market. Ads help you reach a more targeted audience who will pay for your product or service. Rather than work on fresh daily content, ads reach out to a vast group of new eyes and help grow and scale your business.
TikTok is a relatively new platform in comparison to Facebook. It rose to popularity in late 2018 as a content sharing app called Musical.ly. With celebrity endorsement it became a roaring success and the rise of home videos during the pandemic put it up there as one of the top social media apps.
As a youthful app, it’s great value for running ads and requires less creative output.
One of TikTok’s clever features is the For You page. It acts as your home feed and shows content based on the videos you like and watch. The algorithm of the For You page makes sure you’re seeing content that you WANT to see.
Should I use TikTok instead of Facebook?
Facebook is expensive. As an established player in the social media world, it is saturated with content and brands, ergo the competition is fierce.
As TikTok is new, not as many brands are advertising on it, which is lowering the costs. The costs for advertising on TikTok are almost half the costs of using Facebook.
TikTok does require a little more creativity to effectively engage the Gen Z audience and stand out from the rest of the content on people’s For You pages. This is an easy barrier to overcome; keep reading.
How To Effectively Advertise on TikTok
First, utilise the skills of someone who already works on TikTok, like an influencer. There are so many creative people using TikTok, you’re bound to find someone to work with.
Watch some TikTok videos and note the creators who are making content in line with your brand values.
Don’t be concerned if they have few followers – they are more likely to want to work with you at a lower price. Contact them, ask to see their media package, then offer your free product. Let the influencer know what you liked about them and why you want to work with them. This will ensure they make a high-quality, positive, and engaging video about your brand.
The best ads to run on TikTok are Traffic and ATC (add to cart). These work well with the For You page’s algorithm. As people watch content like yours, your ad will automatically show up on their For You page.
You don’t even need to set up a target demographic. The For You page does all the work for you. Leave your audiences open and the algorithm will send your content to the right people. This keeps costs low and creates simple work for you.
Technically, TikTok’s business manager is like Facebook’s only simpler to use. It doesn’t look as smooth or user friendly but if you have a basic understanding of Facebook’s business manager, you can understand TikTok’s.
Use both platforms for a full ad campaign
The best strategy is to utilise both TikTok and Facebook when advertising your product or service.
Run ads on TikTok that will drive traffic to your website. Once there, potential leads are picked up by the Facebook Pixel and shown retargeted ads on Facebook. Powerful stuff! (This may help bypass the new Apple privacy updates too.)
More Benefits of TikTok
- Increase Brand Identity
Being active on TikTok is a fundamental part of your online presence. Use TikTok to provide a unique insight into your brand and further strengthen relationships with your business. When a company creates fun and light-hearted content for TikTok – aligning with the tone of the app – it is highly effective with a younger, brand-aware audience.
- Try User-Generated Content
USG can be a highly successful content strategy and TikTok is the perfect platform to use it on. As we mentioned above, hiring an influencer on TikTok to create promotional content – by offering them free use – is a huge benefit of using TikTok. This method means you can launch an entire campaign based solely on user-generated content.
Create An Engaging Social Media Ad Campaign
If using TikTok to run your ads is a strategy you’d like to try but you’re unsure where to start, send us an email at info@future-marketing.co.uk. We’re experts at running effective social media ad campaigns to grow and scale our clients’ businesses. We’ll help you engage with the TikTok audience by creating fun and informative content, and we can work with all kinds of businesses.
