Active Campaign has recently launched a new integration with Unbounce that enables marketers to collect data from numerous landing pages and use it in Active Campaign to structure more personalised messages as a more effective lead generating and sales oriented tactic.
Personlised marketing is becoming more and more important with marketing automation. A good number of leads never mature because there is either no follow-up or the ads are too generic, lacking a personalised approach. This is where what Active Campaign and Unbounce can help you by bringing landing pages with a high conversion rate and marketing automation together. Integrating Active Campaign with Unbounce will help you capture new leads and pull them through your sales funnel faster and more effectively.
This is a smart integration that helps you simply achieve the following;
- Build useful & more relevant landing pages
- Improved by marketing automation
- Higher conversion rate
Active Campaign hosted a free webinar last month to demonstrate how marketing automation and personalised landing pages can work together to drive more sales by improving the buyer experience. Larissa Hildebrandt from Unbounce explained the following concepts:
- Differentiating a website from a landing page
- Integrating relevant landing pages with your personalised marketing staratey
- Basic steps for optimising content
- Strategies to make the landing pages more engaging for improving buyer journey
If you are looking to improve the quality of leads for your business by making the most of this Active Campaign integration give us a call on 01572 492190 or send an email to info@www.future-marketing.co.uk
