Use AIDA Model to Create a Digital Marketing Funnel
Here’s a simple formula to work towards for your website or ecommerce site:
Visitors – Leads – Profit-driving Customers
The above is what needs to happen for you to be a successful business.
These days, digital marketing is simple. Anyone can set up an ad campaign on Google or Facebook and start gaining clicks. Competition in the online world is high.
There is no limit on the ways you can get attention from people. Click-based ads, YouTube ads, banner ads, story ads, it is so easy to grab a piece of online action. However, digital marketing does
present some challenges.
How far does your money actually go?
While running ads is relatively easy, the biggest challenge for most companies and digital marketers is getting an ROI on the money spent across the various platforms.
There are two very important questions to ask in digital marketing: how to make sure there is an ROI on your ad investment and how to sustain the campaigns for the long-term.
Introducing: The Funnel Concept and the AIDA Model
Most customers need contact between 5 and 8 times before a purchase is made. This journey is different for every customer. It’s important to understand this so you can create specific contact points and respond well with your communication, so that potential customers get the right
information at the right time.
This is so exciting because it offers opportunities to brand your company and product or service in such a way that the customer can never forget about you or miss a chance to speak to you.
There are different stages in the funnel, and you need to make sure all stages are built solidly.
The most used model is the AIDA model, but there are countless models out there. AIDA looks like this:
Attention: the customer has a certain need, is aware of it and knows your product or service.
Interest: the customer begins to show interest in your product.
Desire: the customer has the need to buy your product.
Action: the customer buys your product.
Each stage of the model has its own unique approach and messages. For example, it does not make sense to start communicating prices and packages when the customer is not yet aware of your product and certainly does not have the need to buy it.
Focus on Lead Generation
Funnel marketing becomes more effective when it’s focused on lead generation. Collecting personal information is the best way to bring potential customers into the funnel. One of the best ways to attract this data is to offer a free resource in return. This is called a lead magnet.
Once you have the info, you need to build trust. This is where a lot of brands go wrong. These new leads won’t be able to buy your product or service. Trust grows with engagement, and this is developed through good content. This is called nurturing.
The only way to nurture thousands of leads is with marketing automation. When this is personalised, it’s called deep marketing.
Deep Marketing
Deep marketing involves creating a marketing funnel where every segment of your potential customers and leads getunique content that is relevant to them. The higher the relevancy, the faster the cold leads become warm leads. This process takes time, and the best way to achieve this is to send a sequence of emails spaced out in a 2–3-day window.
Moving down the funnel
Using the AIDA model; you’ve got their attention and you’ve got their interest through the trust you’ve built. However, attention and interest are not the solution. These leads still need a gentle nudge if you want them to become paying customers.
Without sounding pushy, a compelling copy and sales pitch will help customers move into the third and most important stage of the funnel.
The marketing funnel, done right and for a long time, builds a good reputation for a brand. This positive reputation will help with all types of marketing in the future.
Here at Future Marketing, we’re specialists in funnel marketing and automation. We have solid experience in finding high-quality leads and helping you nurture them into paying customers. Contact us on info@www.future-marketing.co.uk and let us be your guide
