Instagram has lots of great advice for using their platform to grow your business. One free guide in particular, ‘How To Grow And Scale Your Small Business’, focuses on unique Instagram features that will help you gain more followers.
In this blog post we explore this guide which highlights key marketing opportunities within the app for small businesses.
Do you want to boost your social media audience? If you’re looking to increase organic followers who are genuinely interested in your brand then read on, as we provide useful tips on how to make that happen!
How to Grow and Scale Your Business with Instagram
This guide is easy to understand and engaging. Instagram has collaborated with three business owners who use the platform for their businesses. Natalia, Trinity, and Mimi (eyewear, health and beauty, and fashion businesses respectively) each provide their own unique advice on the best way to get the most out of Instagram.
The guide is a simple overview of various functions that you can use to boost your brand presence on Instagram, along with useful tips on how to grow your business.
It contains 8 easy to digest pages that are split into three elements:
- Drive Awareness and Build Community
- Read five tips; from how to get a Professional Dashboard to why boosting posts will turn your top-performing content into ads.
- Get Your Next Customer
- Five more useful tips exploring the benefits of Stories, Stickers, and Reels.
- Excite Customers and Increase Sales
- This section is about building meaningful relationships with your customers. With features like Instagram Direct and Instagram Shopping, it’s never been easier to connect directly with customers.
Even if you’re a regular Instagram user, this guide highlights in-app functions that you may not be aware of. If you’re looking for ways to boost your Instagram presence it’s worth looking at these functions.
Our Highlight
One great takeaway from this guide is the mention of Instagram Insights.
With Insights you can better understand what’s working with your audience. Instagram provides data you can analyse to see what content is performing best.
It’s a great tactic when your performance or growth appears to be stalling. Simply check Insights to see what adjustments you need to make.
Download the free guide here and see if it can help you.
Bonus Tips to Increase Your Social Media Following
As a top-performing marketing agency, we wouldn’t be where we are today without harnessing some useful social media hacks.
Here are our top 6 tips on how to increase your social media following.
- Build a strong brand identity
Whatever your business deals in, you need to have a solid brand identity. This needs to emanate through every social media post. Every action you take on social media should reflect your brand’s voice. People are drawn to brands that have an identity. Aspects like brand voice and colours are foundational marketing decisions that will help people recognise you.
- Engage with your followers
Don’t always treat your social media platforms as constant advertising campaigns. Invite connections and conversations. Reply to comments and encourage authentic discussions.
- Schedule posts strategically
Try to find a balance between posting frequently to stay relevant but not posting so much it feels like you’re spamming. Use a social media calendar to schedule posts ahead of time. Plenty of dashboards allow you to consolidate all your social media platforms so nothing gets missed.
- Use hashtags
Hashtags are a great way for new followers to discover you. Focus on specific hashtags that are relevant to your business and can be targeted to people who are genuinely interested in your area, product, service, or values. This way your hashtags will act in your favour. Brand-specific hashtags are a great way to encourage followers to share photos of your products and bring in user-generated content.
- Build Partnership Campaigns with Other Companies
Joint content campaigns between non-competing companies offers awesome exposure. This brings the potential to tap into a brand-new audience. A great partnership will benefit both brands by each gaining new followers. Also, utilise influencers and brand advocates. User-generated content generates high engagement.
- Post Creative and Engaging Content
If you want people to follow you, you need to give them content that excites them. This will make them want to reshare your posts with their own audience.
Speak to Future Marketing
Social media advertising campaigns and lead generation are second nature to us. Our team regularly implements the best social media plans to help our clients grow a following and find leads through the big platforms.
If Instagram’s guide or our top tips spark an interest in utilising your social media presence to grow your business, then contact us at info@future-marketing.co.uk and we can talk about the best strategy for you.
