As we focus on the best marketing technologies for our customers, we’re always delving deeper into the benefits of automation.
Today, there is more scope for automation in your business than ever before. The possibilities are endless and the opportunity to accelerate your business growth by utilising automation tools is ready for you to grab.
We implement automation throughout our client projects all the time. From sales automation and marketing strategies to social media campaigns, we seek the support of technology to grow our client’s businesses in a competitive and exciting market.
With automation you can schedule emails to be sent at the perfect time, follow up with leads that have abandoned their cart, sync data between apps and notify team members of new tasks.
The Future Marketing blog regularly covers topics about automation: from scheduling meetings to managing your customer relationships, the ever-popular email automation and nurturing leads through automation. Head to our blog to check out our other articles.
This post is going to focus on sales automation and how you can accelerate your business growth, have a 24/7 FREE sales team at your disposal and obtain higher conversion rates. Plus, we examine ActiveCampaign’s pre-built automations, so keep reading to learn more.
Grow Your Business with Sales Automation
Sales automation is about managing your pipelines more effectively and increasing conversion rates.
Using software (or other digital tools), sales automation will manage the tasks that sales reps and managers must do on a daily, weekly, or monthly basis.
By implementing these management tools your sales reps can focus on what they do best – connecting with and selling to prospects and customers.
Here are some other benefits that come from automating your sales process:
- Better calendar management
- Identify the most sales-ready leads
- Sync data across all your platforms
- Create a strong connection with marketing
- Pass new customers to the right team
- Avoid spending time on bad-fit leads
With sales automation you will no longer lose a lead because you forgot to follow up with them or spend precious minutes adding leads to your CRM, or even waste time going back and forth with a prospect trying to find a good time to meet and losing momentum on the sale.
With all the administrative tasks taken care of your sales process will be more streamlined, uniform and understood by every team member and even department.
Follow Up Without a Sales Team
Perhaps you’re a small business and you as the owner are the sales rep – plus the recruiter, product developer, marketer, and CFO all in one!
You’re great at finding quality leads because you’re so passionate about your product/service, but you struggle to nurture that lead and follow up.
If so, then Sales Automation is for you! You can automate all your follow ups and schedule meetings without having to pay someone to manage those tasks!
With a good CRM tool, you can easily organise, track, and nurture your leads and customers.
What else can you take off yours or your sales teams task list:
- Lead searches – set up filters on sites such as LinkedIn and receive email alerts when a relevant lead arrives.
- Contact creation – integrate your CRM with your various lead sources like new email subscribers and Facebook Ad respondents.
- Email templates – Write master versions of the emails you send regularly and save them as templates. You can quickly customise before sending them without writing or copy/pasting an entire email.
- Email automation – set up an email campaign based on the lead’s activity on the previous email.
- Sales calls – use AI technology to review your calls and pick out key pieces of information.
- Proposals – integrate tools with your CRM that can populate contact information into client proposals.
The possibilities are endless with automation tools.
All the above is great for removing repetitive tasks from the sales team’s desk, allowing them to focus on understanding their prospects and creating relationships.
Grow Your Business Through Your Website
We like to bring you the latest news from one of our favourite CRM and automation tools, ActiveCampaign.
ActiveCampaign helps their clients use customer experience automation (CXA) and one method of success is through your website.
You can know exactly what each visitor to your website wants to see before you spend time sending unwanted messages. You can make the most of every website interaction by setting up tasks that unify multiple channels and areas of your account, as well as your integrations.
ActiveCampaign has even removed the work of setting up these workflows by providing access to pre-built automations. They call them their Recipes.
These recipes let you add sophisticated, multi-step automations that you can either set up and move on from, or you can customise.
The pre-built automations allow you to set up any task based on any interaction from visitors to your website so you can send the right messages at the right time and won’t miss any key customer information slipping by you.
Go Automation!
Ultimately, what this should lead to is higher conversion rates.
A combination of seamless processes that help your team members do their job well will shine through to customers.
A lead will experience a relaxed, informative, and joyous phone call with a sales rep (or yourself) who isn’t bogged down with endless admin tasks. Automating your sales process will result in higher conversion rates and more selling time.
A great resource is Jab, Jab, Jab, Right Hook: How To Tell Your Story In A Noisy Social World by Gary Vaynerchuk. This features great advice about sales and techniques you should employ.
At Future Marketing, we specialise in digital marketing tools. We can help you find the best tools for your business and help you set them up, to start upgrading your business ASAP. Contact us today at info@futuremarketing.co.uk and we can talk you through your options.
