It’s a brand-new year… Oh yeah, you knew that, but there’s no denying that January offers an opportunity for a fresh start.
Whether your embrace resolutions in your personal life or not, setting aside time early in the calendar year to evaluate your marketing practices is an act we highly recommend.
Tend to your business, your campaigns, your customers, and your goals and there’s no doubt your company’s reach (and maybe profit!) will soar throughout 2022.
Marketing is key. This is a fact you also know. So, why not take 5 minutes to learn about the top marketing technologies popping up or gaining more ground throughout 2022? You never know, there may be a technical solution that will solve your selling problems or get you the hot list of leads you’ve been searching for.
2021 was a challenging year for us all, especially in the marketing sector. It is important that you plan for 2022 to achieve your business goals. Nobody can say with 100% certainty what the future of marketing will look like, but industry professionals can offer useful insights and predictions into some of the possibilities. This year is a new opportunity to implement new and exciting marketing technologies into your business.
We’ve done some research and here are six tech developments to look out for in 2022, to keep on top of the trends:
Top Marketing Technologies in 2022
- Artificial Intelligence & Chatbots
AI chatbots are programs that simulate human-like conversations using natural language processing (NLP). AI chatbots are becoming increasingly valuable to organizations for automating business processes such as customer service, sales, and human resources.The benefits include significant cost-savings, growth surge, increased profits, and immediate response times.Voice activated support coupled with website chatbots will enhance your user website experience and streamline the sales process. Enabling you to generate more leads faster!
- Geolocation Data
This refers to the geographical location of an Internet-connected device used in digital marketing with the use of location data.Covid-19 has caused marketers to be restricted from attending events so marketers can use geolocation to enhance customer engagement.Data can be used in advertising, email, and social media. It can also be used to improve customer service and when used effectively it can drive great business intelligence.
- Engaging Visual Content
The rise of visual content is one of the major marketing technology trends predicted for the next decade. Search engines now return images for almost 19% of all searches. In addition, 62% of millennials claim that they prefer to view images than read text.With the majority of website and social media users preferring visual content, is it time that you considered how your firm is planning to engage your leads with engaging graphics and video?The benefits aren’t just for the end user. SEO can also benefit from new video content and visuals on your website. So why not increase your brand’s organic visibility in 2022 and show your audience who you are as a business?
- Privacy
Privacy is going to be a big topic in 2022. There are lots of conspiracy theories surrounding Facebook and Google’s use of personal data for ad specification, and consumers aren’t happy.So, this year we expect to see substantial investment in privacy.As many people are no longer keen to share data, it will be down to companies to investigate mass personalisation. This is tailoring experiences, content, ads, and products to known segments of consumers. Therefore, you can still deliver a personalised experience without requiring the data needed for true personalisation.
More contextual advertising will mean using less cookies, IDFAs, and other personal identifiers that have been available to marketers for the last decade. This isn’t brand new technology; contextual advertising used to be the primary method of targeting, but it looks set to make a comeback.
- Environmental, Social, and Corporate Governance
Yes, not specifically a technology, but something important for marketers to consider, especially after the last couple of years.After many families and businesses have been disrupted by Covid-19, consumers are demanding to understand more about the ESG performance of companies. Investors too are demanding sustainable products and social awareness.
- Web3
One of the most predicted set of technologies for marketing in 2022 is the use of Web3 technologies: blockchain, cryptocurrency, smart contracts, and NFTs.This is still in the early stages of development, so there’s no need to jump right into the technology, but it’s worth being aware of as the big brands start to explore.
Time to Engage in the Top Marketing Technologies of 2022
The list above may seem intimidating. We believe engaging content, privacy, ESG, and AI are certainly worth incorporating into your marketing campaigns this year.
The rest of the list should be on your radar – perhaps add them to your list of further reading for the first half of 2022?
If you want any guidance into data capture, content creation, or how to develop your marketing goals for 2022, please contact us at info@future-marketing.co.uk and we’ll be happy to chat with you.
