Have you run a campaign or ad strategy for your service or product and generated some high-quality leads?
How Do I Build My Customer Avatar?
Whilst working on the marketing for your business, you’ve probably come across the term ‘Avatar’ or ‘Customer Avatar’. Are you
scratching your head, wondering what this other task on your to-do list is and whether it’s even relevant?
Well, it is. And it could be key to defining your target audience and focusing your brand message, therefore hitting the right market and generating healthy sales.
AI based marketing
You’ve got to have been living in a cave if you’ve not heard in recent years about the expected impact of AI (Artificial Intelligence) on our existence on this planet.
How to optimise for voice search
If voice search optimisation isn’t part of your SEO strategy, it’s time to fix that. Here are six tactics to optimise for voice search today and beyond. Understand Your Type of Customer & Device Behaviour Just as voice search algorithms use data and location to understand our searches, marketers have to dig deeper to understand consumers and their behaviour. …
Super niching – for 21st century small businesses
One of the most interesting areas of modern marketing that is often overlooked is the concept of super niching. This is something I use regularly and it’s one of the key tools that we often use at Future Marketing to deliver hyper targeted marketing or to discover new business or product ideas. Traditional niching Traditional niching is a strategy they …
New & Improved B2B CRM for ActiveCampaign
Customer Relationship Management (CRM) software and systems are becoming more important for businesses within the sales function. Active Campaign has been evolving and improving to meet the needs of individualistic sales processes that any business may have in practice. One such improvement has been made recently to facilitate B2B businesses. This update is specific to Customer / Client Accounts. ActiveCampaign …
Personalise your marketing across all your marketing channels
Sending out generic emails to your customers and clients these days just isn’t enough. Consumers want to feel connected to the brands and businesses they buy from. Businesses need to engage their customers in the channels they want to hear from them in – not just their inboxes. In order to work to develop strong long-term relationships with customers, you …
The Next Decade in Advertising
As technology advances, so do the modes of communication that we use in our daily lives. The rapid technological advancement over the last 2 decades has been a catalyst for a major shift in the ways we advertise our businesses today and also the major players we see in the advertising industry. While traditional advertising channels like print media and …
Increase Engagement with LinkedIn Voice Message Feature
LinkedIn has introduced a new voice feature that lets its users record and send one minute long voice messages. The best thing about having a voice record message option is that it takes the effort out of writing a perfectly drafted message that can be misinterpreted due to the absence of ‘tone’ of the message. This feature has been long …
Create an effective lead scoring system in 7 steps
An effective lead score model helps you target your most likely prospects and saves time and effort. A lead score helps you categorise your prospects according to their behaviour and characteristics. A lead score can be used: To target low scoring leads that need more attention and interaction. Some prospects may require a more rigorous campaign to eventually become a …