Use data & machine learning to make informed decisions: Every time you engage with a customer/ consumer as a business, you are gathering data through that interaction. This data can be in the form of an email address, phone number, buying preference etc. This data is precious for businesses and machine learning can help you use this data in order …
The Augmented Reality (AR) market is rapidly expanding, impacting on almost every aspect of our lives. The use of laptops and tablets are on a path to be gradually reduced and we are seeing the growth of VR, AR and IoT (The Internet of Things). The virtual space is changing our lifestyles and interactions. It is transforming the ways we …
If you enter the world of content creation or content marketing, you are bound to stumble upon the idea of content measurement. There are a lot of measurement metrics and models devised and used by content publishers according to the needs, objectives or simply curiosity. Some of the basic metrics are analysing content depending on the number of likes, shares, …
Personalisation is getting more and more important in social media marketing as the online users have a wide array of interests and motives for using a social media platform. Some use it for pure entertainment while others may use it for networking. Targeted advertising makes reaching your desired audience group easier. While most social media platforms offer the feature of …
Most businesses are built on the principle of offering solutions to everyday problems. Keeping this in mind it is really important to know when is the right time to pitch a sale to your audience to avoid customer rejection. There are three stages of marketing in the buyer’s cycle Awareness Sophistication Intent AwarenessStages of awarenessStages of awareness are basically the …
It is imperative for modern businesses to incorporate the role of Sales Development Representatives. Sales researchers and SDRs, both act as a catalyst in a sales process. The rapidly evolving sales process, the complex hierarchy of companies, the increasingly cautious buyers and an overwhelming amount of information available has gradually elevated the vitality of sales research and SDRs. The modern …
Thought leadership is the new hot trend sweeping the world of marketing. But, as the name suggests, everyone cannot/doesn’t need to practice thought leadership. The simplest way to define a thought leader would be; “A person whose views on a subject are taken to be authoritative and influential.”This might sound like a fun concept; however, thought leadership requires an incredible …
Future Marketing Global Limited were invited to the ‘Pure Artists Lunch Party’. Here’s a video of the evening…
Artificial Intelligences’ most talked about advancement “facial recognition” has been the talk of the digital world. While facial recognition in smartphones makes the personal data safe and ensures privacy, there are rising concerns attached to this feature. With cameras embedded in all modern day communication devices, facial recognition can be used without the consent of its users. This technology helps …
With the development in software technology, advanced technology that was considered rare and exclusive a few years earlier is becoming more and more available to the masses in affordable costs. Marketing automation falls into this category. Marketing automation is a set of tools that help makes the marketing process much more accurate, efficient and results oriented using automation technology.Since marketing …
